Change Is Not Always Good
For quite a while I have been buying commercially available serials through my local Borders store. It was quick and easy. I simply order the title I wanted on their store computer and when the DVD arrived at the store I paid for it. No fuss, no muss. So of course that kind of business model is just completely unworkable and has to be fixed. Now you don’t order it and then pay for it when it arrives. Now you have to actually buy it first with a credit card (which I don’t have anymore and is a long and painful story about why that is that I’m not going to go into) and then you have the option of either getting it shipped to your home for an added charge or picking it up at the store. So if I want to buy a serial through Borders I have to first buy a gift card (which you can only use once as they don’t reload), buy the serial, wait for it to arrive, and then take it home where I have to cut it out of it’s ultra secure packaging. I’m not sure if this is a case of biting the hand that feeds you or being told that they don’t want your business. Whichever it is, I’m sure they feel that the executives who made the change feel that they have streamlined the process and increased revenue.
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